A former champion rodeo rider is reduced to using his saddle skills to promote a breakfast cereal in a gaudy Las Vegas show. When he's asked to perform with a $12 million horse, he discovers it is being doped to remain docile. He flees into the desert astride the beast in an act of defiance. A story-hungry female reporter gives chase.

• Columbia Pictures
• Universal Pictures
• Robert Redford
• Jane Fonda
• Valerie Perrine
• Willie Nelson
• John Saxon
• Nicolas Coster
• Allan Arbus
• Wilford Brimley